Marketing Head | Star Sports

Star Sports is looking for Executives (10+ years of experience) for the roles mentioned below:
a. Vertical Marketing Head - Kabaddi
b. Brand Lead- Sports Marketing
Detailed Job Descriptions is below.
 Please write to kunal.wadhwani@startv.com for applying to this role or for any questions.

Vertical Marketing Head - Kabaddi
Sports Marketing
Head Marketing – Star Sports

The role is for a lead position to handle strategic building of marketing plans to grow the share and leadership of the fastest growing sport in the country - Kabaddi in the overall sports/TV universe by driving viewership and engagement amongst the potential viewer base, including the current set of viewers and the potential new viewers.
·           Driving viewership (awareness, intention to watch) for different Sport properties in a Vertical throughout the year through disruptive and innovative communication and marketing plans. This involves:
§  Developing actionable insights into effective product, media and communication plans
§  Leading diverse and multi-functional project teams to manage the end to end delivery of marketing plans for the different properties in a fast-paced and dynamic environment
§  Working closely with Internal & External partners: Advertising agencies, media planners and media partners (Radio/Print/TV channels), research agencies, activation agencies, social and digital agencies, production houses/partners, Bollywood studios
§  Developing 360 degree digital and communication plans through collaboration with key stakeholders: Ad-sales teams, sales, key advertisers and the internal corporate communications team
§  Collaboration with Sports federations and Government bodies
·           Build team affinity, heroes and strategically position Kabaddi in the emerging sports landscape 
·           Planning and managing yearly multi-crore budgets in paid media and Star owned media for large impact properties
·           Playing a pivotal role in the sports leadership team by providing strategic inputs for growth and working closely with other functions to co-create plans
·         MBA from a premium Tier 1 institute
·         11-15 years of core marketing and brand management experience; driving ATL/BTL plans for complete categories
·         Data ‘jedi’ having worked in emerging / fast paced product categories and built brands
·         Someone who has built a new category and made the brand(s) in that category number one in that space
·         Exposure to planning and strategy for on-air & off-air promotion; running digital campaigns and conducting events
·         Experience in managing an end-to-end TVC creation and delivering campaign creatives
·         Executional excellence & strong bias for action
·         Excellent communication & presentation skills
·         Proficiency in managing partner relations (internal & external)
·         Experience in managing a team of 3-5 full-time resources
·     Avid sports enthusiast
·     Reach % for each of the properties
·     TVR for the properties
·     Unaided Awareness % for each of the properties
·     Monetization achieved in comparison to Goals set


STAR India has defined India’s broadcast media for over two decades and is today one of the country’s leading media and entertainment companies. It broadcasts more than 40 channels in 7 languages, reaching more than 720 million viewers every week across India and 100 countries. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1 General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus and Vijay.

STAR India is making quantum leaps in transforming sports in the country by leveraging the group's strengths in superior content and audience engagement. STAR's sports business has grown rapidly to 8 channel properties (STAR Sports 1, 2, 3, 4 and STAR Sports HD1, HD2, HD3 and HD4), making it the leading sports network in the country.

With our viewers on the move, Star is set to drive the agenda on digital content consumption in the country. starsports.com has redefined the future of sports consumption in India and now hotstar.com brings your favourite TV shows, movies and sports in one destination.

Star India is a fully owned subsidiary of 21st Century Fox


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